Your customers are already telling you what to do next.
After years building this business, the answers to your biggest growth decisions are sitting in data you've never properly opened.
I read it, and turn it into a clear, commercial plan. So you grow on evidence, not guesswork.
“Most growth consultants trust their gut. Data analysts hide behind dashboards. I do both. So you don't get last year's growth plan from another business. You get a plan built on what your customers are telling you, right now.”
— Sarah Badcock
Does this feel familiar?
You know your business better than anyone. You know your products, and you know your regulars by name. But if someone asked you which customers actually drive your profit, or how many of last year's buyers never came back, could you answer? Most founders can't. There's never quite time to step back and look properly... and a nagging feeling there's something in your own numbers you ought to know.
You’ve built something good. Now you want to make the most of it.
Maybe that means growing it. Maybe stepping back a bit, or having more time that isn't the business. Maybe it's just that you want to actually know where you stand, not keep guessing. Things are going well enough. But there's a quiet worry that you might be missing something obvious, and that you're never quite sure the next thing you do is the right one. You've got the instinct that's got you this far. What you haven't had is the time to sit down and check it against what your customers are actually doing.
"Our customers are loyal" is the most expensive sentence in your business..
Most founders treat winning a customer and keeping one as the same thing, so retention never gets counted as strategy. Your own data almost always tells a different story. How many of last year's buyers didn't come back, and what it quietly cost you to keep replacing them. That figure exists right now, in your system. Gut feel can't challenge it. Only your own numbers can, and that's the foundations I work on.
This is for you, if:
You run a founder-led or family-owned business selling direct to consumers, turning over roughly £1–5m.
You've been trading long enough to have years of customer history, with people who buy from you again and again.
You want to make the most of what you've built, whether that's growing it, stepping back, or just knowing it's in good shape.
You've paid agencies for things you couldn't really judge, and you're tired of nodding along to words you'd have to go and Google.
Here's what I do.
I combine commercial strategy with AI-powered analysis of your own customer data, and give you a clear action plan based on what your customers are already telling you. I'm not an agency, I'm not a retainer, and I won't promise you a growth figure I've no right to promise. I work in evidence and a deliberate plan, not guarantees about markets neither of us controls.
“Sarah brings serious expertise — strategic thinking, commercial awareness and practical, hands-on input. But she’s also incredibly easy to work with, trusted, and genuinely passionate about what we’re doing. She is part of the team.”
Lucy Roberts, Founder & MD Active Silver
Your data already has the answers. I know the right questions to ask.
What makes this work so well is the combination I bring.
For over 12 years I've delivered strategic big-picture thinking for small and medium businesses, fast to spot the patterns and commercial opportunities that others miss. Especially the ones inside the business who are simply too close to see them.
And now, paired with AI-powered analysis of your own data? The clarity of what to do next is just undeniable. I genuinely love this part. Watching a founder see their own business clearly, often for the first time, and knowing exactly what to do next. That's what this combination makes possible.
We get clear on who your best customers really are, what genuinely matters to them, and where to focus every pound of budget and every minute of effort.
It's hard to argue with and impossible to ignore!
Discover. Define. Direct.
MY PROCESSThe 3 steps that take you from guessing to knowing:
①
DISCOVER
Deep into your brand, customers and data. The patterns are rarely where you expect them.
②
DEFINE
Insights become your strongest positioning and sharpest growth priorities.
③
DIRECT
A clear, actionable roadmap your team can follow, with me on hand as you put it into motion.
Make the most of what you’ve built. Stop guessing.
Ready to find out what your data has been trying to tell you?